THE ZEN OF CRUNCH
SNAPCHAT FILTER
WHITE NOISE YOUTUBE CHANNEL
BOX PRIZES
Young adults are just too busy and stressed to enjoy a good bowl of cereal. Yet, they forget the soothing sound of munching cereal.
Eating cereal is a soundscape of crunch, creating a moment for headspace. General Mills will repurpose the cereal’s crunch as a way to drown out the worries of the world. Goodbye stress. Hello cereal.
Ads will be printed on extra crinkly paper to simulate the sound of eating cereal. Touch the ad to hear the satisfaction of a crunch.
General Mills will create a CRUNCH filter. Using facial recognition and voice recognition, the filter will replace the mouth and voice of those who annoy you most with a cereal crunching. Get the filter and feel the power of the crunch.
Partner: Amalia Ambartsumyan
