INSIGHT: Eating cereal is a soundscape of crunch, creating a moment for headspace.
SECONDARY IMPETUOUS: I’ve always wanted to play with different sensations other than visual.
IDEA: Repurpose the cereal’s crunch as a way to drown out the worries of the world, like ASMR.
PRINT CAMPAIGN:
Ads will be printed on extra crinkly paper to simulate the sound of eating cereal. Touch the ad to hear the satisfaction of a crunch.
SNAPCHAT:
General Mills will create a CRUNCH filter. Using facial recognition and voice recognition, the filter will replace the mouth and voice of those who annoy you most with a cereal crunching. Get the filter and spread the power of the crunch.
DIGITAL WHITE NOISE MACHINE:
Other Sounds:
Genera Mills will place stress relieving prizes in cereal boxes to help young adults chill out from a strenuous day. Each one will be featured on Instagram.
