INSIGHT: People are hesitant to get a dog because they don’t want to leave their dog at home.

 

SECONDARY IMPETUOUS: I was interested if cute can be taken seriously, and if the serious can be cute.

 

IDEA: Make it easier to adopt a dog that fits people’s professional lifestyles.

 

PRINT CAMPAIGN:

Targeting business owners, we will place ads in business magazines, giving them reasons to allow dogs in workplaces

 

NETWORKING WITH DOGS:

 

PetFinder will setup LinkedIn accounts for each breed, which will help dogs find their prospective owners. We tailor outreach based on a breed’s needs and the prospective owner’s type of work space so dogs find their right fit.

 
 

PETS WORK  WEBSITE:

We will set up a contract for dog owners to present to their business.

Dog owners will get tips on how to safely keep dogs at work.

PetFinder will also provide a voting dashboard to organize the necessary consensus of co-workers to allow pets at work.

 

WORK FRIENDLY DOG PRODUCTS

Each office that signs the contract that allows dogs in workspace will receive a free working pet kit from PetFinder.

 
 
 

OTHER PROJECTS