FROZEN IS BETTER THAN FRESH
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When it comes to making smoothies, frozen fruit is often seen as a second choice. To shift this perception, we created a campaign to show that frozen fruit is meant for smoothies, informing smoothie drinkers that frozen is better than fresh.
Digital Banners
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Social
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WORK DONE AT RPA
Partner: Evan Borden
CDs: Jason Hines & Lior Ben-Aharon
GCDs: Nathan Crow & Adam Lowery
