POO MATTERS
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Dog lovers are obsessed with every detail of their pet’s health. As a health-centric pet food, Halo Pet Food truly knows the ins and outs of a dog's inner health. Halo wants to empower dog owners with an app that educates owners about their pet's health and connect a likeminded community to keep your dogs thriving.
The App
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When it comes to dog health, their poop just so happens to be one of the best indicators you can track. That's why we created Poo Matters - an app that empowers pet owners to watch over their pet's health by monitoring their poop.
The dashboard brings a dog's digestive health, their medical history, and medical news to their owner's finger tips.
A pet's inner health is just as important as their overall wellbeing, and who knows better than other dog lovers. Poo Matters brings dog lovers together to meet up and discuss everything about dogs.
Poo Matters has a section for dog owners to find places that help support their pet's health.
Non-traditional
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To bring awareness to Poo Matters, Halo Pet Food will give away disposable doggy waste bags that share the insightful knowledge that Poo Matters can bring to dog owners.
WORK DONE AT RPA
Campaign Partner: Louie Chang & Tracie Rosen
CD: Stephen Chow
GCDs: Nathan Crow & Adam Lowery
