INSIGHT: No matter how long you’ve been living in the city, it always has cool places you’ve never heard of. But, hearing about your city from your driver isn’t always wanted.
IDEA: Provide an in app experience, called Lyft Tours. See the other side of your city.
APPLICATION 1:
Lyft will add a Tour-mode function to the app for riders to see the city the way you never saw it before. This becomes the dashboard for LyftTours
In the Tour-mode, scope the tours, book a tour, and explore you city. When they tap ‘Pick your tour’, they have a variety of tours to choose from. Clicking on one reveals the Lyft’s unique stops along the route of the tour.
With the help of Spotify, using geo-location, Lyft will create a live-updating music playlist based on the areas of the city you’re riding on.
APPLICATION 3:
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