INSIGHT: coffee brings people together

IDEA: get New Yorkers to share stories with one another over a cup of Manhattan Mudd by inviting them to co-author a narrative about their relationship.

APPLICATION 1:

To tease it out, print for magazines will be inserted to publications, such as The New Yorker, & wild posting will be placed at high traffic areas of NYC.

APPLICATION 2:

When customers log on to the free wifi, the microsite, muddstories.com, will load as their homepage. Prompting them to submit, we will offer one free refill for every submission. 

On the Microsite, each story can only be submitted if they invite a friend or lover to co-author their life changing story.