INSIGHT: LA has the fourth highest percentage of singles in the country.

 

IDEA: reduce the water usage by taking showers together. Sharing a shower may save up to 17 gallons of water.

 

APPLICATION 1:

 
 
 

APPLICATION 2:

 

Speed Shower encourages people to shower together as fast as possible. In Venice beach, single people will have a chance to wash off the sand and share a steamy experience. The couple that showers the fastest wins a sponsored dated in the area.

 
 

APPLICATION 3:

 
 
 
 

Spotify will team up with California State Department to program a playlist the only plays for 7 minutes, the time needed to shower and not waste too much water. Each playlist will be prompted for love songs the user desires.

 
 
 

APPLICATION 4:

 
 

To make it easier for people to share a shower, we will create his/her, his/his, and her/her products that can be used by two people at the same time. Some products are also designed to reduced water needed for washing: instead of washing two, you can now wash one.

 
 
 
 
 

APPLICATION 5:

 
 

To help spread the word about the joys of showering together, we will tease out a print campaign showing the creative ways people shower together.

 
 

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