BEAUTYCON: NYC FESTIVAL
www
Beautycon’s New York beauty festival was designed to disrupt the beauty industry, bringing younger and more diverse voices to the forefront. After a recent rebranding, Beautycon asked me to help establish their new brand by elevating their showguide so that it reflects their audience while redefining beauty.
Showguide
www
#BeautyconNYC
www
Beautycon’s audience thrives in the world of #hashtags, and we wanted to transform the showguide into a prop for those insta-worthy moments.
Head of Marketing & Creative Director: Letha Davis
