TRU
www
The NYTimes is dedicated to the truth. Tru furthers their cause through an app that empowers the user to get the Tru story behind big brands.
New App Feature
www
Tru is an augmented-reality function of the NYT mobile site. Powered by Google Translate, ‘Tru’ scans whatever logo you are curious about and delivers the latest headlines about that brand. Tapping the headline connects the user to the complete article.
Web Browser Plug-in
www
‘Tru’s ad blocker on Google Chrome will replace ads with content related headlines and bylines, leading to the full story.
Partner: Ksenia Mikhaylova
