READJUST
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Eyesight is essential for styling and grooming.
With farsightedness on the rise during the digital age, Lens Crafters wants to remind trendy folk that details are everything, and precision comes with good eyesight.
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Interactive Youtube Tutorials
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Grooming and make up interactive videos by Lens Crafters spread awareness of farsightedness. Every time a number key is pressed, it magnifies the video to help potential farsighted viewers. It alerts viewers who need more magnification to see a specialist about it.
Photos by Jesse Portillo
