RAPID REUNIONS
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Staying in touch with friends and family from a distance is difficult. Meeting up can be even harder. Southwest Airlines will close that distance by offering a year-long chance for two Rapid Rewards members to combine their points in a joint account. Southwest will also create daily social media challenges so that members can earn bonus points, reuniting them with those that matter faster.
Landing Page
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The landing page is a dashboard for everything Rapid Reunions: registration, creating a shared hashtag, keep up with daily social media challenges, and tracking points earned.
Social Game
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To receive points from the daily social media challenges, Rapid Reunions participants will use their shared hashtag on various social media platforms, reuniting people together faster. Southwest will also create a chatbot to find those hashtags and give out points.
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WORK DONE AT RPA
ACDs: Maggie Morris & Anne Davidson
Partner: Evan Borden
